Driven by a passion for inspired living, impact travel and empowering experiences, I bring knowledge, skills and intuition to my work, resulting in a collaborative experience that is both enjoyable and holistic.
I grew up in the foothills of the Blue Ridge Mountains, and have since lived in New York, Paris, Athens and the Yucatán. A lifelong serendipiter, I spent the first 20+ years of my career in the international fashion, luxury and lifestyle industries.
In 2016 in Paris, I co-founded Inside/Out Women, a holistic multimedia platform and consultancy with empowerment at the heart of each conversation. Published in English and French for 3 years, Inside/Out Women was the 1st online media for women dedicated to featuring key players in the global health and wellness community.
I then co-founded Caeremonia, a multi-faceted agency specialized in creative facilitation.
My work has been described as “helping people get from where they are to where they want to be.”
Insatiably curious and a natural-born collaborator, I thrive as a co-pilot to small businesses with big ideas, prioritizing projects that I find to be life-enhancing.
I have a knack for storytelling and an extensive understanding of contemporary cultural trends and consumer behaviors.
As a content creator and brand strategist, I have worked with clients such as the Ace Hotel group, Alexander Wang, Gap, Balmain, Anthropologie, Ralph Lauren Digital, Casa Pueblo, Caravana, Ancient Greek Sandals, UNESCO and Colette Paris.
The scope of my offerings includes content direction, creative ideation, UX, brand development, communications and marketing strategy, creative partnerships, activations + initiatives, social media concept + messaging and other brand enhancement services.
My writing and editing have been featured in outlets such as Vogue.com, Condé Nast Traveler + Traveller, Air France Madame, Doré, Well+Good, Travel+Leisure, Human Shift, Dapper Dan, Lula, Grazia France, W magazine, and Women's Wear Daily.
Over the past 5 years, I have written and edited close to 1,000 texts, including articles, travel guides, roundups, press releases, media kits, presentations and brand manifestos, as well as commissioned copy for social media accounts and websites.
My narrative style varies depending on the project, though I do like to remain positive and inspirational. Neither dark and stormy nor perky and chatty, I love to go deep and tend to find that less is more. My sweet spot is at the convergence of vibrant, meaningful and enticing.